This weekend the Live Well 360 Core fitness bag made its debut at Equinox Santa Monica! We had our first trunk show, and it was a mega success. We met lots of fun people and introduced them to the Core, our first of many fitness bags designed for the sophisticated fitness enthusiast. Many of the Equinox guests were interested in what makes the Core different than other fitness bags. Great question! We explained that the Core is the intersection of style, function, durability and all of the other things that you wish your standard, run of the mill duffel bag would be. With its fusion of inspired form (really cool, non-rectangular-box shape) and intuitive function (incredible compartmentalized storage), the Live Well 360 Core anticipates the active individual’s every need and serves as a “core” component of your exercise plan. By utilizing durable high-end materials like ballistic nylon, satin nickel hardware, and seatbelt style shoulder strap webbing, a signature eye-popping, inspirational interior liner, and clever organizational details, we’ve been able to far exceed expectations by providing a fitness bag solution that is both style conscious and practical. The guests’ favorite features of the Core? The separate ventilated shoe/sweaty clothes compartment as well as the front facing exterior easy access pocket for your phone, wallet, gym id, and keys (which clip to a lanyard so you always know exactly where to find them). A big thank you goes out to Equinox for having us and to everyone who stopped by to say hello! Get Your LIVE WELL 360 CORE HERE.